Maybe Instagram wants to quell rumors that Instagram is leaking users. Maybe they simply thought it was the right time. Whatever the case, they have just put up monthly active user stats for public consumption, for the first time ever. And according to them, the service currently sees 90 million MAUs. For a little bit of context, that puts Instagram at just shy of half the MAUs reported by Twitter last month (200M) and [...]

If you’ve been on Google + recently, you might have noticed Google’s latest feature called Google+ communities. It’s probably too early to judge its success just yet, but based on my personal Google plus news feed (so not scientific at all) I am certainly seeing quite a lot of engagement on the platform.

When I read this (slightly paraphrased) quote from Donald Rumsfeld back when it was first said in 2002, it sounded like total political gobbledygook. But I thought of it recently in a new context: social media ROI. And suddenly, it makes perfect sense.

Calling all six billion humans who are not yet members of Facebook: should you decide to join the world’s largest social network, the company will now make sure you understand “how sharing works.” While that may sound like a lesson you (should have) learned in kindergarten, Facebook wrote Friday that it new users would be taken through a “more prominent and detailed educational…….

In recent months, some Facebook page owners have noticed that their accounts are driving much less traffic to their websites than they used to. In some cases, Facebook clickthroughs are down by as much as half, despite a huge growth in likes. Even worse, some brands noticed that this drop in traffic coincided with a new Facebook feature called “promoted posts” through which brands can pay cold hard cash to [...]

The emergency alert system in use by a number of cities in the path of Hurricane Sandy recently added a mobile app and social media monitoring as additional tools for emergency managers.